More than 500 hours of video content is uploaded to the web every minute.
Is yours any good?
Why do you need a video content strategy?
THE INTERNET HAS CHANGED
Consumers are hungry for video. 4x as many people would rather watch a video about a product than read about it.
Not because they are lazy, but because video is immensely powerful; video uses multi-sensory cues like music, colour, voice, sound effects, and even camera movements to deliver a message or elicit an emotion.
Way more exciting than boring old text.
In the past video was often considered a last minute add-on to a project. But now we know that video is key for acquiring new customers and engaging with existing ones, so it should be integrated into all marketing initiatives from the outset.
Planning your video content in advance can help you get buy-in across departments, which means better performance (hello ROI!) Planning can also help to uncover economies to scale across multiple projects, which means you can better leverage your budget.
Video Content Strategy Services
After taking a lay of the land and uncovering the challenges and opportunities of your current content, we'll explore your communication goals for the next 6 - 12 months and how video can support them.
Once we know what you want your videos to do, we'll build a plan for which types of videos will help you get there; whether that's integrating video into each phase of your buyer’s journey to increase conversions, determining how video can support an upcoming campaign, or helping you to launch a weekly educational series. This includes the development of detailed creative briefs with a creative approach and production plan for each type of video.
PLAN AND PRIORITISE
We’ll then help you to plan and prioritise based on your comms goals and budget, and help you to find those economies to scale for production.
this is for you if...
You've dabbled in video but are looking to up your game, your current content isn't performing as well as you hoped, your internal video team needs content strategy support, or you have a budget for video but have no idea how to spend it (it's more common than you think!) Or, if you just wanna get real video-nerdy.
Video Production Services
Whether we work on a video strategy together or you simply have production needs, I can manage the production of your video from start to finish, including creative direction, script writing, shooting, editing, and motion graphics.
Because I am a strategy nerd I can also help you to determine the approach for your video based on your specific communication goals, audience, and how you plan on sharing it. I'll also provide guidance to make sure it's gets seen by the right people.
I can even advise you how to best prioritise your content and budget to get the most value.
Hey, I'm Karen
Content Strategy Consultant & Creative Director
I've been producing and directing online video content for over 10 years, working with brands and creative agencies around the world.
I use my in-depth knowledge of the medium and content marketing to help brands find a strategic approach to sharing their stories with video.
Besides being a video geek, I'm an avid traveller, plant hoarder, and podcast aficionado.
Wanna Make Some Kickass Content Together?
Enter your details below or email me firstname.lastname@example.org